Life & Style

Birkenhead’s multi-million-dollar experience

Birkenhead Point will be showcasing an upgraded line-up of global luxury brands following their new rumoured $15 million redevelopment which they will unveil in early next month. The upgrade will showcase their new fashion retail precinct, housing international luxury brands such as Coach, Ital Collezione, Michael Kors and Zanerobe, alongside Australia’s only Bally and Harrolds outlet stores.

Harrolds is an Australian family-run business which founded itself on Collins Street in Melbourne. Home to over 50 local and international luxury design houses it showcases a hand-curated selection of men and women’s fashion for the discerning customer. And Bally is a Swiss luxury accessories brand with over 150 years of heritage and experience and a vibrant presence in the Australian marketplace.

Both brands are an exclusive addition to Birkenhead Point.

woman in red/orange outfit holding bally bag

Womens SS17 by Bally available at Birkenhead’s Bally outlet. Image: Supplied

The new layout of the upgrade will also give shoppers an indulgent retail experience, featuring premium finishes, a sophisticated new palette, bold black-framed storefronts, polished brass signs, custom designed furniture and new art installations.

Joining the added selection of luxury fashion brands will be the Australian upmarket kitchenware store Peter’s of Kensington. This kitchenware store was made famous by their big pink building in Kensington on Anzac Parade, south of Sydney. At Birkenhead Point, Peter’s of Kensington will have a separate French bistro-style cafe for shoppers to dine and socialise.

Maintaining the rich heritage of the Birkenhead Point structure, the newly developed shopping gallery will feature an original exposed brick facade and timber columns in the lobby area. In addition, the entry off Roseby Street will reveal an elevated glass window display and a state-of-the-art digital screen with content designed by creative agency Vandal, and will also play host to the Birkenhead Point Art Project in collaboration with Art Pharmacy Founder Emilya Colliver.

“We will be showcasing five artists over the year from all over Australia – each of whom will create bespoke work themed to our seasons whilst paying homeage to what Birkenhead Point does best – luxury fashion and lifestyle,” says Colliver.

Sydney-based paper artist Jo Neville, will be the first to feature, showcasing a paper floral installation inspired by a palette of muted pastel and dark colours. With her work often exceeding 1200cm per individual bloom, this installation is sure to set the project off at full scale.”

Birkenhead Point is located on the Sydney Harbour just six kilometres from the CBD, within the waterside suburb of Drummoyne and can now be accessed by boat, as well as by road.

Mirvac Development Manager Troy Fowler commented, “With its unrivalled location on Sydney Harbour and just minutes from the CBD, the centre appeals to not only Sydneysiders and domestic visitors, but also to international tourists.

This latest development responds to our customer’s needs and wants and greatly enhances the convenience and appeal of Birkerheand Point. We have improved the customer experience by delivering a sophisticated and contemporary palette of finishes in the main mall on Level 2.”

The new fashion precinct will open on August 1, 2017.
For more information, visit their website www.birkenheadpoint.com.au

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