Cupid is about to strike his bow.

Valentine’s Day, the one day of the year where Australians amongst majority of the world celebrate love. Whether it be with a special someone, family, friends or even just by yourselves – it’s a fun way to celebrate all things love.

From chocolate, to fancy dinners, overpriced flowers and even a couple of proposals; however you like to spend your Valentine’s Day we sure as hell love it.

Sweaty palms, a pounding heart and some shocking statistics that might tear you apart – here Hunter and Bligh discover the true price of love.

Sealed with a kiss from me to you

Long gone are the days when your parents used to leave a Valentine’s Day card in your bedroom for you to wake up to… and yes mum, I know that’s your handwriting. Today, 1 in 2 Hunter and Bligh readers would much rather profess their love for their special someone over a romantic dinner followed by a bunch of flowers. Funnily enough, our readers are tied between choosing jewellery as a gift alongside a heartfelt card. So instead of the price mark-up, return that Tiffany box because a Hallmark card will suffice instead.

And chocolate, the perfect, easiest and convenient gift for your partner (or for yourself), is surprisingly only chosen by 2% of Hunter and Bligh readers as the perfect gift to receive.

The Pay Debate

Last year, Alex Carey from reported that *Australians spent over $23 million on Valentine’s Day in 2017*. Which brings us to the big debate – who pays?

According to our survey, a third of our readers believe that the couple should split the bill. Whereas only 13% believe that the person who makes the plans should definitely front the payment.

Expect the unexpected

Can you really put a price on love? Hunter and Bligh says yes, yes you can. Averaging to spend from $140 on long stemmed roses, chocolates or even dinner for two which might set you back a few; it turns out that we would spend the same amount on a present for our partner, as what we would expect them to splurge on us. Surprisingly, almost half of the survey applicants agreed that they would spend only up to $50 on their partner – the same that they’d expect in return.

Narrowing down the cost of Valentine’s Day gifts, today, $50 would only be enough to afford a box of chocolates and a card – the two most undesired gifts to receive on the day of love according to Hunter and Bligh readers.

Is it actually love?

The saying goes, “love is patient, love is kind,” but how much do we really love it? A little less than half of us don’t actually love it that much – Valentine’s Day that is.

I think all current and previous celebrators of Valentine’s Day can all agree that when it comes to events on or slightly after February 14, there’s something called the love tax that rolls into place. It’s a scheme where businesses essentially inflate their prices on everything love and Valentine’s Day related simply because of the high demand and because people like us, are scarily and stupidly willing to pay.

So what do we really think about Valentine’s Day? 56% of Hunter and Bligh survey participants think that Valentine’s Day is a fantastic way to celebrate love – overpriced, rushed and all. 39% have agreed that everything related to Valentine’s Day is simply a profit-making scheme (much to the likes of weddings). The remaining 5% of participants were torn between hating it completely, and hating Valentine’s Day but celebrating it because their partner likes it.

So how much are you really willing to spend on love?

*Data received from Commonwealth Bank via
Feature image via Shutterstock.