The pineapple has long been the summer staple; they are the signature ingredient for Pina Coladas, they make wonderful additions to the home and garden, and their super-sweet taste is instantly recognisable.
No-one loves pineapples as much as Jamaica Blue, and they’re celebrating this sweet prickly fruit in the best way! Customers who can prove they are major pineapple fans by wearing something pineappley (be it on their shirt, handbag or even as a tattoo) will be entitled to a free meal or drink from Jamaica Blue’s new pineapple menu. The offer will be available at selected stores on specific days over the next five weekends, as follows:
- Joondaloop, (WA) on 23 February
- Myer Centre (SA) on 2 March
- Doncaster (VIC) on 9 March
- Bondi (NSW) on 16 March
- Indooroopilly (QLD) on 23 March
If you miss out, don’t fret! You can still get in on the pineapple action by entering Jamaica Blue’s online competition. Each week throughout the campaign, they will be asking pineapple fans to show how much they love pineapples by sharing a snap of themselves in their pineapple clothing or fashion accessories. Those who do will go in the running for their chance to win a trip to the Big Pineapple Festival Music Festival on the Sunshine Coast. Simply tag @jamaicablue #PineappleTribe on Facebook or Instagram.
Embracing the Jamaican tradition of welcoming guests with pineapple, Jamaica Blue’s new menu ensures guests get some pineapple on their plates, with dishes like the Soul Bowl, a pineapple filled with honey flavoured yoghurt, Brookfarm macadamia muesli, dried fruits, coconut flakes and blueberries; The Ya Man! Taco, on grilled roti bread with jerk BBQ grilled chicken, aioli and a pineapple, coriander and crispy cabbage slaw; Caribbean Secret with pina-colada flavoured cream cheese, pineapple, coconut, crumbled shortbread biscuits.
Drinks include the Pineapple Punk, a hand-crafted pineapple flavoured Kombucha exclusive to Jamaica Blue, and Reggae Tea, homemade iced-tea, pina-colada syrup, pineapple juice, lemongrass and ginger tea that is half-price at Pine-Appy hour after 2pm.
Good luck hunting for pineapple attire!