Wild Turkey Launches Virtual Whiskey Tasting Through Alexa and Google Assistant
Be guided by Matthew McConaughey through a bourbon whiskey tasting experience without leaving your home!
Here’s a whiskey tasting that you don’t need to book in. In fact, you can do it right now! Thanks to Wild Turkey, Australian bourbon lovers can learn about the heritage and their bold, award-winning liquids from the mouths of those who know it best.
“As travel is restricted for many, this is a one-of-a-kind experience that takes listeners on an educational journey of American whiskey while speaking to a new audience of tech-savvy consumers,” says Sian Ryan, senior brand manager for Campari Australia who overlooks Wild Turkey sales in Australia.
“Coupling the knowledge of our renowned master distillers with the Amazon Alexa and Google Home systems is an exciting way to engage consumers, driving further awareness and understanding of the Wild Turkey brand and all that it has to offer.”
To start, all you need is your Google Assistant or Amazon Alexa and a bottle (or four) of your favourite Wild Turkey bourbon whiskey. For the full experience, we recommend having Wild Turkey 101, Longbranch, Rare Breed and Kentucky Spirit on hand. You can buy them all now through their respective links.
There is also a general whiskey tasting option available.
Then, when you’re ready, simply say to your Amazon Alexa device: “Alexa, enable Wild Turkey Tasting” or, to your Google Home or Google Assistant app: “Hey Google, talk to Wild Turkey Tasting”, to be virtually transported to Kentucky.
The virtual tasting also includes a special message from Wild Turkey’s creative director, Matthew McConaughey and is released following Wild Turkey’s new campaign and creative platform, Trust Your Spirit. This highlights Matthew McConaughey’s journey to discover the true meaning of trusting one’s spirit as he explores the grounds of the Wild Turkey rickhouse and its storied history.
Unlike other whiskey-focused smart speaker tasting guides – which usually just share recipes – the Wild Turkey virtual tasting experience is uniquely multi-dimensional, channelling the perspectives and authenticity of the Russell family straight from Lawrenceburg, Kentucky.
The interactive element of the tour also allows users to ask questions from “can I add water to my whisky?” to “tell me a fun fact about whisky”.
Master distillers Jimmy and Eddie Russell – a tight-nit father and son duo with 107 years of combined industry experience between them – personally lend their voices to guide listeners through a curated collection of their Wild Turkey whiskeys.
From nosing and tasting to sharing humorous anecdotes that are unapologetically Wild Turkey, the audio tour is perfect for both whisky drinkers and mature connoisseurs. Users will not only learn about the different styles of Wild Turkey whiskey, but they also uncover the distilling process, the different palates, which glassware to use and plenty more from the masters themselves. Along the way, the Russell family – Jimmy Russell, Eddie Russell, Bruce Russell and Joann Street – showcase the history of Wild Turkey and the craftsmanship that makes it unique.
Wild Turkey’s virtual whiskey tasting is a truly sensorial experience – in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail. However, as travel is not on the cards for many right now, this virtual experience is a compelling way for Australian whiskey enthusiasts to enjoy an immersive Wild Turkey experience.
Love whisky? Check out this Peanut Butter Whiskey from Sheepdog Distillery. Looking for some luxurious whisky experiences? Check out Australia’s most expensive whisky flight at this New Orleans inspired bar.