Body Positivity At The Centre Of New Personal Styling App
Self-love and fashion should go hand-in-hand.
In a world where online fashion shopping is mostly trial and error, revolutionary mobile fashion app, Mys Tyler (@mys.tyler), has come to save the day. Free to download, the app offers women a new way to find clothing that actually fits their shape, size and style, avoiding the demoralising aspect of returning clothes that don’t fit.
Initially soft-launching in August 2020, Mys Tyler allows women to find their celebrity body double for fashion inspiration. From there, the app has introduced Contributors – stylish women from around the world sharing their fashion wins on the platform. Mys Tyler is actively recruiting women from across the globe to be Contributors and help their #sizesisters, while also earning a commission.
“We’re fixing a critical flaw in the world of fashion that has meant women have had to buy clothes off models or influencers who look nothing like them,” says Mys Tyler Founder and CEO, Sarah Neill. “Until now women have had to imagine what clothes would look like on themselves, only to try them on with a shockingly low success rate.”
Sarah, a Sydney born and raised serial entrepreneur has returned home after a decade living and working in top tier startups in the United States to build Mys Tyler. She explains that the industry has been trying to solve fit, with solutions like body scanning and virtual fitting rooms.
“These tech solutions aren’t solving the human problem. As women, we know fit is more than just size, it’s how clothes flatter our shape, complement our colouring and knowing how to style them. While current solutions have fallen short on solving fit, we believe that real women and a little bit of innovation can.”
According to research, 91 per cent of those who ordered clothing online are not satisfied with fit and up to 40 per cent of clothing and shoes purchased online are returned. In the United States alone, return deliveries cost $550 billion in 2020 with this cost expected to soar globally into a $1 trillion issue.
Not to mention the often demoralising fitting room experience most women face thanks to the disparity between how clothes look on a model compared to real bodies of myriad sizes, heights and ethnicities. Mys Tyler is looking to change all of this. The first-of-its-kind fashion app works in three simple steps:
- A body quiz and Mys Tyler’s FIT algorithm matches women of similar heights, sizes, and skin tones.
- Users choose to “follow” women, whose style they like, to create a personalised feed of fashion content that is both body and style relevant.
- They can then shop their favourite items directly through the app.
“There are millions of women around the world who look like you, love shopping, and know what clothes best fit your body. We help you find them,” says Sarah. “50 per cent of our contributors are size 10-14 and our contributors range from size six to 26.
“We want to normalise all bodies, and help women reclaim their bodies in style.”
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