Win a drive through Melbourne’s streets this Australian Grand Prix weekend with these racing-inspired supercars from Jack Daniel’s!

As the Australian Grand Prix draws near, Jack Daniel’s Tennessee Whiskey is partnering with the McLaren Formula 1 Racing Team to bring the exhilaration of the racetrack to Melbourne’s streets by offering fans the chance to take an adrenaline-fueled drive in a pair of luxury supercars.

From Friday 22 to Sunday 24 March 2024, Formula 1 fans can book a complimentary adrenaline-pumping drive between some of the city’s most popular venues in a pair of luxury racing inspired supercars. With pick up stops available in the CBD and in South Melbourne, the rides offer a fun way for fans to get involved with the energy of the track, whether they have tickets to the race or not. 

“Our partnership with the McLaren Formula 1 Racing Team is all about giving fans unique opportunities to celebrate the best in team sport,” explained Tom Rogers, Senior Brand Manager at Jack Daniel’s Australia.

“Through offering rides in some of the most exclusive supercars in Australia, we’re so excited to be giving fans the chance to not only see, but feel first-hand the thrill of being part of the pinnacle of racing.”

Those looking to roll up on race day in style will be able to book a ride from 12:00pm each day, with the supercars picking up fans in pairs from the Next Hotel on Little Collins Street in the heart of the city and dropping them off at South Melbourne icon, the Golden Gate Hotel – just a short stroll from the Albert Park entrance.

Moreover, each ride will also have a complimentary Jack Daniel’s cocktail waiting at the finish line. And, as an added bonus, each pair of passengers will also have the opportunity to communicate with each other through on-board headsets just as a driver would in a real racing car.


Two people sitting in a sports car. Image supplied

Image supplied.

For fans keen to rev their engines into the night, there will also be the option to add an electrifying evening ride from the Golden Gate Hotel to popular drinks den, The George on Collins or even Good Heavens, Melbourne’s largest rooftop bar.

To book a ride, you’ll need to visit in-person and register your name with the Jack’s Host at the entrance of each of the designated venues, including the Next Hotel, George on Collins, Good Heavens and Golden Gate Hotel.

For something more adrenaline pumping, check out this list of the 10 Best and Most Motivational Sport Documentaries to Stream Now. Or, explore the city on foot with this guide to the Top 7 Scenic Walking Tracks around Melbourne’s Yarra River.

Feature image: Image supplied.