HB Insights

From Nokia to Apple iPhone: Uncovering Australia’s Evolution of Technology

From Nokia to Apple iPhone Uncovering Australia's Evolution of Technology. Photographed by Maria Savenko. Image via Shutterstock.

Australia, we’ve discovered some of your favourite technology – from computers, mobiles phones and service providers. 

In a market that’s teeming with endless electronic options, Australia’s most-owned tech gadgets have been named.

These results were gathered by Hunter and Bligh, and it’s clear we love to have access on the go. With mobile phones owned by 97.4 per cent of Australians, just over three-quarters of us (76.3 per cent) also own a laptop.

On top of this, more than half of us (58.6 per cent) admit we spend most of our time on our mobile phones. Equally, 58.6 per cent of us also consider ourselves to be somewhat loyal to one brand.

So what electronics are Australians using?

To start us off in our mobile phone addicted ways, 48.7 per cent of Australian Hunter and Bligh members titled Nokia as their first-ever phone to own. Switching from the ever-durable brick featuring the likes of Snake, we’re now opting for a swipe action instead.

Nearly half of Australians (48.2 per cent) currently use an Apple iPhone.

And, with the ever-going battle between Apple and Samsung finally resolved, Apple iPhone’s is the favourite amongst Hunter and Bligh Aussies with only a third (34.1 per cent) of respondents preferring the Android alternative.

Despite just over half of us calling ourselves loyal, only 21.1 per cent of us use the same mobile phone and laptop brand.

After discovering our favourite phone brands, the Hunter and Bligh survey also discovered what phone service provider we use. Between the likes of Optus, Vodafone and Amaysim, to power our trusted in-pocket devices, Telstra is the most-used provider amongst over a third (37.8 per cent) of Australians.

Apple or Samsung? Optus or Telstra? Take your pick and join in on the conversation on our Instagram, Facebook or Twitter now.

Feature image: Photographed by Maria Savenko. Image via Shutterstock.
Data received by Hunter and Bligh and conducted by CoreData Research, a global specialist financial services research and strategy consultancy. The survey was conducted in May 2021 and received results from 1613 Australians.
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