Technology

LG Releases World First OLED 8K TV

Seeing is believing.

LG Electronics Australia has upped the ante this week with the release of their highly anticipated 88-inch LG Signature OLED 8K TV. The LG OLED 8K model is a world first and the largest OLED TV model to date and is expected to hit the shelves from October 2019.

“Consumers will not get anything better than this TV,” said Angus Jones, General Manager of Marketing at LG Electronics Australia. “OLED technology is the only technology available in Australia with a perfect black background that makes colours pop.

“Additionally, the picture quality on the LG OLED 8K TV is further enhanced through the power of artificial intelligence – even when 8K content is not available, you can get an experience with true-to-life images and audio.”

Unlike standard LED/ LCD TVs – where a backlight creates a grey glow between scenes – each pixel in an LG OLED TV has the ability to turn on-and-off where light is required, creating a perfectly black screen. This provides the ideal canvas for producing vivid, lifelike images comprising of more than one billion colours. The difference with LG OLED TV screens means brilliant stars light up against the inky blackness of the night sky.

LG Signature 8K OLED TV. Image: Emma Miller

To match the lucidity of the OLED TV is a simple and effective design that can be incorporated into any home entertainment area. Gone are the days when the TV is closed off in a cabinet.

Even when the TV is turned off, users can benefit from the product’s presence. The TV  features a ‘Gallery Mode’, which showcases a variety of artwork and photography of scenes from around the world sourced from acclaimed artists and photographers. Or you can show off your own photography skills.

In addition, the LG OLED 8K TV displays similar vision from any angle. Therefore, when consumers are designing their lounge room or home theatre spaces, the TV does not need to be placed front and centre to the lounge. LG recommends that viewers should sit up to 1.5m away from the screen to enjoy the immersion of an 8K TV. With the exceptional definition on-screen, it’s only necessary to get up close.

LG Signature 8K OLED TV. Image: Emma Miller

LG Signature 8K OLED TV. Image: Emma Miller

The launch of this new TV has been headlined by LG Signature ambassador and interior designer Darren Palmer.

“I’ve been collaborating with LG SIGNATURE for the past two years and what I truly love about the range of products is their simplistic and premium designs, packaged with innovative smart home technology,” said Darren.

“As more Australians look to enhance their primary living space, the LG Signature OLED 8K TV provides both a stunning entertainment experience and a stylish focal point within the home. The combination of quality technology and design will be relevant for many years to come.”

Overall, this TV delivers 8K resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a 4K UHD TV. The powerful processor technology integrated into this TV can optimise the viewing experience through deep learning technology – upscaling content from the original source or adjusting what is seen on the screen according to the ambience of the lounge room.

But wait, there’s more! The LG OLED 8K TV also comes with its own AI. With one press of the microphone button on the LG Magic Remote, users can activate the integrated voice assistant. The LG ThinQ™ AI platform provides a two-way conversation between the user and TV. Users can control their entertainment experience using natural language commands, such as switching between picture modes, adjusting the volume or turning the TV off at set times. The intellect of this deep learning platform also goes as far as automatically detecting media, gaming and audio devices. On top of this, the TV can become the central hub of the smart home ecosystem connecting to other appliances.

The platform also supports Google Assistant™ built-in and Amazon Alexa via a software update to come in late 2019. In turn, this offers more flexibility to connect to other smart home devices and access information from a wide range of sources.

For even more convenience, Apple AirPlay 2 and HomeKit will be integrated via a software update in late 2019, which allows consumers to stream content from iPhone, iPad and Mac to their LG TV, including Dolby Vision titles.

The TV also has the future in mind, providing four ports that support HDMI 2.1 specifications. Gamers itching for those new gaming consoles in 2020 will want to have this TV on hand.

“The way in which Australians consume entertainment in the home is rapidly changing with streaming services overtaking traditional free-to-air TV,” said Angus Jones. “As a result, we’re spending more time at home bingeing on our favourite Netflix shows. Therefore, now, more than ever before, has it become relevant to invest in high-quality home entertainment. Our range of TVs offer a simple and easy-to-use interface and Magic Remote so users can access their favourite content at one push of a button.

“The LG OLED TV range continues to set a benchmark for quality home entertainment experiences in the home. With a variety of options in the market now, and price points to match, we’re making this premium TV category more accessible to the masses.”

The LG OLED range includes:

Range Model Code RRP
LG OLED 8K TV Model
88-inch LG OLED 8K TV 88Z9PTA $59,999
LG OLED 4K TV Range
77 -inch LG W9 OLED TV OLED77W9PTA $19,999
65-inch LG W9 OLED TV OLED65W9PTA $9,999
65- inch LG E9 OLED TV OLED65E9PTA $6,529
55-inch LG E9 OLED TV OLED55E9PTA $4,199
77-inch LG C9 OLED TV OLED77C9PTA $13,499
65-inch LG C9 OLED TV OLED65C9PTA. $5,589
55-inch LG C9 OLED TV OLED55C9PTA $3,549

For more information on the 8K TV and their full range of LG OLED TVs, please visit the LG website.

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