Zoë Foster-Blake is going to help you through your next breakup
Zoë Foster-Blake is many things. She’s a journalist, having written for magazines such as Cosmopolitan and Harper’s BAZAAR; a published author of four commercial fiction novels including Playing the Field and The Wrong Girl (now a popular television series on Channel 10), as well as several dating and relationship guides; and an entrepreneur, having launched her own skincare line, Go-To, in 2014.
It should also be noted she’s a generally excellent and hilarious human, and her Instagram @zotheysay, is definitely worth a follow – if not just for her incredible parody-but-also-real-life-Beyoncé-style pregnancy announcement, then for snaps of her adorable child, Sonny. And also of course, her equally-funny husband, radio personality Hamish Blake.
But now, Foster-Blake can officially add “app creator” to her list of achievements, with her new project, Break-up Boss. Originally intended to be another book, the idea for Break-up Boss came to her after realising that the vast majority of comments and questions she received when writing for her relationship column were related to ‘how to deal with break-ups.’
She announced the app’s release in an Instagram post.
Seven years ago I decided to write a book on break-ups. Because I think they’re a gift. A chance for epic growth. Painful but largely misunderstood, like Justin Bieber. But life got busy, and the idea was parked. Then, last year, I realised it should be an APP, not a book! So, I jammed a books’ worth of content into a tidy little app, and today that app and idea is finally live. It’s called Break-Up Boss, and it has a singular goal: to help women handle, heal and move on from their breakup in a healthy, positive way. To act as a digital pocket coach for your traumatised, fragile, gorgeous little heart. After all: Why should a break-up be the boss of your life, mood, personality, diet, social life, sleep patterns, and (now ravenous and atrocious) drinking habits? Fuck that. You gotta take back control. You gotta be the boss of your break-up. You gotta make it work for you. And hopefully, with Break-Up Boss, you will. With illustrations by the glorious @bymariandrew, and LOTS of advice (much of which you will hate me for), as well as very fun extra shit – like daily pep-peps, a ‘text your ex’ function and Spotify playlists – but I can’t detail in full here or they’ll turn the music up and usher me off stage, @breakupboss acknowledges that while break-ups definitely suck, you don’t have to suck at break-ups. Link to story in my bio, or find the app in the App Store. (Android version almost finished!) #breakupboss breakupboss.com.au @breakupboss
“Seven years ago I decided to write a book on break-ups. Because I think they’re a gift. A chance for epic growth. Painful and largely misunderstood, like Justin Bieber.”
“I jammed a books’ worth of content into a tidy little app . . . it has a singular goal: to help women handle, heal and move on from their break up in a healthy, positive way. To act as a digital pocket coach for your traumatised, fragile, gorgeous little heart.”
The app is well and truly jam-packed with break-up-friendly content. Foster-Blake has roped in Mari Andrew, a New York City based illustrator and writer, to create some insightful and adorable comics to flip through and bring a smile to your dial. There’s also a “text your ex” function that allows you to vent all your anger and frustration at a completely fake text message function (without the regret that comes with sending the actual thing). Plus Spotify playlists full of songs to help you through all phases of the break-up cycle, a “Feel Wheel” that lets you select your current mood and gives advice based on that mood, and plenty more.
Break-up Boss is currently available on the iTunes App store (soon to be released on Google Play), for $9.99 AUD, and 10% of every purchase goes to Safe Steps, a Family Violence Response Center in Victoria.
Read about all the app’s features and get it here.