It’s Mother Nature meets the Devil wears Prada
In a world rife with vegans and hemp-obsessed hipsters, it can be hard to reduce your carbon footprint without breaking the bank or selling out on your own personal style. Unlike our beloved DiCaprio, we’re not quite at the point of making our own world-shaking climate change foundation, but we are on the hunt to make a difference. Thankfully these five international and local brands are leading the way in creativity, textiles, ideation and technology to bring you ethnically sound and sustainable fashion for every mood and every occasion.
Shoes for any sticky situation
In a quirky attempt to make use of rubbish in the Netherlands, Amsterdam born Explicit Wear in collaboration with U.K designer Gumdrop and iAmsterdam, have released a line of sneakers made out of used chewing gum. Known as Gum-Tec, the shoe is made up of 20% gum compound that is ground and infused into the sole whilst the upper is made from leather. Plus, the team assure the Gumshoes are just as strong as any normal rubber sole and even have the smell of a sweet piece of gum! Releasing in June, cop a pair in three iconic colour-ways – black, red and bubble-gum pink (of course). Pre-order here.
Belgian brand and Kickstarter wonder W.R.Yuma, have sculpted the world’s first range of 3D printed sunglasses made entirely out of recycled plastics. Named after the sunniest place on earth (Yuma, Arizona), mechanical engineers use a variety of compounds to create the glasses including old car dashboards for black UV protective Italian lenses, cork for cases and recovered PET plastics for cleaning cloths – all locally sourced. With nine sleek styles starting from €89, buy your pair here.
All-star celebrities for G-star
Made from 100% organic cotton with buttons sans toxicity, colours with 70% less chemicals, no salts and overall, the cleanest dyeing process in the whole world; G-Star Raw really lives up to their name of ‘most sustainable jeans ever’. Fronted by the likes of Pharrell (G-Star Raw ElwoodX25) and now Jaden Smith for FW18, the brand is committed to having total transparency and quality in their products. As ‘Head of Creativity’ at G-Star, Pharrell commented on the new collab remarking ‘His commitment to the environment is such an inspiration. His collection is gonna be fire’. Stay tuned, the line is set to release later this year.
Some brands a little closer to home…
On a mission to make the perfect tee, Citizen Wolf uses state of the art, one of a kind, laser technology to custom-tailor shirts for every individual. First, take a pick at their range of styles and pair them with a fabric; pre-shrunk and made only from natural fibres ranging from Australian Super Cotton to Merino Wool. Then, let their lasers work their magic, using your measurements to create an almost flawless tee; assisted by seamstresses working instore – and voila! Aside from all the glorious good they’re doing for the environment through short supply chains and quality, creators Eric Zhu and Zoltan Csaki believe lasers are the way of the future. Especially as only 19% of people fit the normal size standards of mass production fashion. Book a fitting at this Darlinghurst powerhouse here.
Wilderness on the Web
Hailing from Melbourne, Paname Jungle is an online jewellery boutique showcasing the world’s most inspired and ethically standardised brands. Named after the 100-year-old French slag for old-world Paris, the website oozes all things culture, creativity and free spirits with a combination of traditional African and European pieces. The three standout designers Ombre Claire, Quazi and Toubab Paris create anything from necklaces to rings, earrings and bracelets. Fear not, there’s even a Mens collection too. Get lost in the jungle here.