Find your fun with Arty Hearts
In her mission to resurrect the art of the handwritten letter, Vaucluse-based Katrina Read is bringing beauty to the world with her creative stationary brand.
With original watercolour designs, it’s no wonder her products adorn the shelves of numerous stores around Australia and New Zealand, or why they won the Stationary Award and Overall Product of the Year Award at the GALA Awards in 2016.
And now, Katrina is taking her mission overseas with a new e-commerce store for stationary lovers everywhere. Her expansion perfectly fits her brand philosophy, drawing inspiration for design from adventure, travel, and her love of colour, to create products that let the customer appreciate summer no matter the season.
“When it’s wet and cold outside, you can run away to a beachside location for a brief moment through our stories,” Katrina says. “Arty Hearts is all about bringing a little sunshine, fun and love to your work space.”
“We coast through seasons with a vibrant, summer vibe – it is always summer somewhere!”
The current range of products is awe-inspiring, with wrapping paper, gift cards, note cards, pens, gift tags, notebooks, weekly planners and shopping lists in a variety of themes that range from beach and sweet treats to nautical and floral. Each Arty Hearts range has its own story and aesthetic, allowing anyone to build a work space filled with beautiful and useful products.
“I pull on my love of interior design when creating all my pieces as I love to transform a blank space to give it a story through art,” says Katrina. The stationary designs incorporate the increasingly popular ‘frenchies’, flamingos and watermelons, proving that Katrina knows how to pick cohesive elements from current trends to fuel her creative energy.
However, she doesn’t let herself be swayed from keeping her brand fresh and original. “Although I am conscious of current trends and the influence people and places have on the designs, I am a big believer that you have to keep your own design voice authentic,” says Katrina.
Arty Hearts is available online at www.artyhearts.com with international shipping available or from one of their many stockists based in Australia and New Zealand.