Why LinkedIn is your best job or employee seeking resource


Everyone’s heard of LinkedIn – it’s one of the most well-known websites in the world, alongside Facebook, Twitter and Youtube.

LinkedIn differs from other social media platforms in that its purpose is not about posting a status update or watching a funny video, but rather as an online CV and a tool to network with other business professionals in your industry. A lot of people don’t utilise LinkedIn’s features and profile recommendations, some don’t bother with it at all, rather, leaving it to fester in the depths of the internet unnoticed.

However, LinkedIn is one of the most valuable resources a professional can have, especially if they’re in the process of looking for a new job or a new hire. Here’s why it’s imperative:

For job-seekers


LinkedIn is one of the best platforms for finding available jobs in a full-time or part-time professional capacity. For those of you not familiar to the website, it offers the chance to build a virtual resume detailing your job experience, skills, volunteering opportunities and education. It can be handy for adding extra information you can’t fit onto a CV, like your fluency in foreign languages or causes that you’re passionate about.

One of LinkedIn’s strengths is the ability to make use of your personal and professional connections to further your career. After all, they do say that there’s only a maximum of seven people between you and anyone else in the world. Chances are, one of the connections you’ve made on LinkedIn (provided you’ve made a few already), will hold the key to helping you land your perfect job – or by introducing you to someone who could.

Having a good LinkedIn profile is also essential for giving potential employers a good impression. Even before you get to the interview stage, it’s inevitable that they’ll search you on Google, to make sure you’re the right person for their company. If one of the results is a polished, professional LinkedIn resume, with a good photo and all the information they need about your previous jobs they can’t get on your resume, you’ll be in good stead come interview time.

For finding prospective hires


If you’re an employer, LinkedIn is equally useful. You can advertise your job openings, and scope out potential candidates by viewing their information. If you’re not willing to let people know you’re looking at their profiles, then you can browse in private mode.

One way to find the best candidates is through keywords – brainstorm a list of keywords your ideal hire has, and look up people who fit that criteria. You could also brush up your company’s LinkedIn, and increase the likelihood of suitable recruits finding your company first.

You can also use Inmail, LinkedIn’s messaging service, to ask other professionals in your industry to recommend candidates they think would be suitable. Connections are as important to employers as employees. One of your peers might have had to reject a candidate they didn’t feel was right for their company, but might be the perfect fit for yours.

Quick tips for improving your LinkedIn profile

  • Add a photo – a well-taken photo (so avoid any shaky iPhone selfies) will go a long way in proving your ability to be a respectable professional. Try and get a friend with a camera to take a photo against a white wall, or a colourful one if you’re applying for a more creative job.
  • Make a summary – try and make it engaging. After all, it’s a representation of how well you’ll fit the skills and temperament necessary for your dream job.
  • Improve your headline – providing a good summary is useful, and will make you seem much more professional and sure of yourself. However, profile viewers may not take the time to read all of it, or might skim through without taking in the details. Crafting a good headline will give a clear and concise understanding of who you are, what you do, and where you’re going.


Feature image via Forbes