How to Successfully Start Your Online Business
Anyone from a newbie to a seasoned entrepreneur can start an online business. But it’s all about applying the right skills to ensure its success.
Ready to be in charge of your own destiny, but don’t have the capital to buy a franchise or open up a storefront? Consider starting an online business. Just like any traditional ‘brick-and-mortar’ business, if you have a unique product or idea, you’ll find a way to sell or trade it. The only difference is, your office or shop is online. When your store is online, you have the potential to reach thousands of customers and strategically target certain audiences. There is also the added bonus of not having to pay for retail or office space.
However, like with any business, you’ll need an excellent product, a solid business plan, and a marketing campaign to get it all off the ground.
Before even thinking about launching your online business, the key is to be 100 per cent clear about what it is you are going to offer. Have a point of difference, and then do not be afraid to refine or focus in on what is working once you are up and trading.
Acknowledge when things are working and when they are not. Not everything in business runs smoothly and there is always going to be challenges, or things that do not go according to plan. The great thing about starting an online business is that you can be responsive – you can change things that aren’t working, and fine tune elements that are.
Use Social Media and Partnerships to Build Brand Awareness
It is essential that your business is visible across a range of platforms and partners with like-minded brands. This allows you to reach the maximum amount of potential customers and promote new product launches, sales, and any advertising to the right audience. For example, this year, Neue Blvd has teamed with Mercedes Benz Fashion Week. This is a mutually beneficial partnership that will create buzz around our brand, and we can then leverage off this for future opportunities.
It’s important to make sure your social media content is consistent across all platforms and your partnerships are on-brand. And to always ensure there is a way to link back to your website to push traffic (and hopefully generate sales!).
Control Your Costs and Drill Your Figures
You do not want to be carrying too much dead stock or unnecessary payroll – be strategic!
There will be dark days of failed deliveries, customer complaints and low sales, but if you love what you do your passion will help rise you above them and keep you focused and your eye on the prize.
About Neue Blvd
Not just a brand, but a lifestyle – Neue Blvd is the label of Christie Turvey, and is an exclusive e-boutique offering high-end luxury homewares sourced from Australia and afar. Inspired by beauty of her journeys around the globe, Christie curates a timeless collection of pieces that focus on effortlessly bespoke and luxurious living environments.
Drawing from her degree in interior architecture, her passion for interior design and her wealth of experience whilst living in London, Christie is driven by the pursuit of perfection. In working for some of the most high-profile names in UK Interiors, Christie prides herself on her attention to detail and eye for sourcing unique quality pieces while developing a solid business ethos.